Research :
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Venter, M., Chinomona, R., & Chuchu, T. (2016). The influence of store environment on brand trust, brand satisfaction and brand loyalty among the black middle class. The Retail and Marketing Review. 12(2), 46-57. |
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Venter, M., Chinomona, R., & Chuchu, T. (2016). Factors Influencing Fashion Adoption among the Youth in Johannesburg, South Africa. Journal of Economics and Behavioral Studies, 8(4), 92-108. |
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Pamacheche, R., Chinomona, R., & Chuchu, T. (2016). Management’s Commitment, Education and Ethics on Organisational Entrepreneurship: The Case of South African Non-Profit Organisations. Journal of Economics and Behavioral Studies, 8(4), 133-143. |
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Chuchu, T., & Chuchu, V. (2016). The Impact of Inclusive Education on Learners with Disabilities in High Schools of Harare, Zimbabwe. Journal of Social and Development Sciences, 7(2), 88-96. |
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Gujral, M., Rauzela, M., & Chuchu, T. (2016). An Application of the Marketing Mix and Online Marketing as a Business Strategy for SMME Cafés in South Africa. Journal of Economics and Behavioral Studies, 8(3), 14-25. |
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Ndlela, T., & Chuchu, T. (2016). Celebrity Endorsement Advertising: Brand Awareness, Brand Recall, Brand Loyalty as Antecedence of South African Young Consumers’ Purchase Behaviour. Journal of Economics and Behavioral Studies, 8(2), 79-90. |
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Venter, M., Chuchu, T., & Pattison, K. (2016). An empirical investigation into the effectiveness of consumer generated content on the purchase intention of sports apparel brands. Journal of Contemporary Management, 13,27-54 |
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Mashwama, V.C., Chiliya, N, & Chuchu T. (2019). Destination Image of Swaziland: Perceptions of Local and International Tourists. e review of Tourism Research (16)4. 271-293 |
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Chuchu, T. (2019). Data on the Relationship between Traveller Perceived Value and Traveller Intention to Revisit a Destination. Data in Brief. 26(October), 1-6 |
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Koenaite, M., Chuchu, T., & Venter de Villiers, M. (2019). The Impact of Mobile Banking on the Adoption of Banking Products and Services in South Africa, using the Technology Acceptance Model. Journal of Business and Retail Management Research, 13(3), 93- 103 |
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Maziriri, E. T., Chuchu, T., & Madinga, N. W. (2019). Navigating on the antecedents that influence store patronage, apparel purchase decision and store attachment among the Generation Y cohort. The Retail and Marketing Review, 15(1), 39-56. |
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Virima, M., Sandada M., Ndoro, T., & Chuchu, T. (2019). The impact of service quality drivers on customer satisfaction in internet provision services of Zimbabwe. Journal of Business and Retail Management Research.14(1), 98-105 |
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Matlakala, M., Chiliya, N., Chuchu, T., & Ndoro, T., (2019). An Empirical Study on the Predictors of the Perceived Quality of Learning at Institutions of Higher Education: 2D Model Approach. International Journal of Emerging Technologies in Teaching and Learning, 14(15), 67-77 |
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Chuchu, T., Chiliya, N., & Chinomona, R. (2019). Investigating the Impact of Destination Image on Travellers’ Intention to Revisit South Africa: A Case of International Tourists. e-Review of Tourism Research 16(6), 567-587 |
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Sefora, I., Chuchu, T., Chiliya, N., & Ndoro, T. (2019). An investigation of young consumers’ perceptions towards the adoption of electric cars. African Journal of Business and Economic Research, 14(2), 107-126. |
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Demba, D., Chiliya, N, Chuchu T., & Ndoro, T., (2019). How User-Generated Content Advertising Influences Consumer Attitudes, Trust and Purchase Intention of Products and Services. Communicare: Journal of Communications Sciences in Southern Africa, 38 (1), 36 –149 |
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Mashwama, V.C., Chiliya, N, & Chuchu T. (2019). Destination Image of Swaziland: Perceptions of Local and International Tourists. e-Review of Tourism Research 16(4). 271-293 |
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Chuchu, T., & Ndoro, T. (2019). An examination of the determinants of the adoption of mobile applications as learning tools for higher education students. International Journal of Interactive Mobile Technologies, 13(3), 53-67 |
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Nkonko, K, Chiliya, N, Ndoro, T. & Chuchu, T. (2019). An investigation into the factors influencing the purchase intentions of Smart Wearable Technology by students. International Journal of Interactive Mobile Technologies.13(5),15-29 |
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Maziriri, E. T., Chuchu, T., & Madinga, N. W. (2019). Navigating on the antecedents that influence store patronage, apparel purchase decision and store attachment among the Generation Y cohort. The Retail and Marketing Review, 15(1), 39-56. |
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Frost, B.L., Kotze T., & Chuchu, T. (2019). An Analysis of Online Marketing Communications by Graded Accommodation Establishments: A South African Tourism Perspective. 31st Southern Africa Institute of the Management Scientists Conference (Nelson Mandela University), 218-229 |
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Blignaut, S. Ndoro, T., & Chuchu, T. (2019). The impact of consumer shopping value orientations on retail outcome variables in the South African restaurant setting. 31st Southern Africa Institute of the Management Scientists Conference (Nelson Mandela University), 363-373 |
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Chuchu, T., &Ndoro, T., (2019). The relationship between traveller perception of value from airport offerings and the intention to return to revisit a destination. 31st Southern Africa Institute of the Management Scientists Conference (Nelson Mandela University), 262-275 |
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Sefora, I., Chuchu, T., & Pamacheche, R. (2016). An Empirical Investigation of the Relationship between, Consumer Attitudes and Willingness to buy Luxury Brands. Proceedings of the 29th Annual Conference of the Southern African Institute of Management, Scientists, 820-832 |
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Chiliya, N., Cicoria, D., & Chuchu, T. (2018). “The Adoption of Google+ by South African Millennials and its Impact on Future Marketing Communication Trends”. 20th Global Business and Technology Association International Conference. Shaping the Next Wave of Globalization: Using Current Trends To Reconnect With Markets And Create Value, Bangkok, Thailand, 139-146 |
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Mgxaji, B., Chinomona, R., & Chuchu, T. (2016). The Predictors of Business Performance in the Investment Management Industry. Journal of Global Business and Technology, 12(2),56-69 |
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Chininga, T., Rungani, E., Chiliya, N., Chuchu, T. (2019). Facebook Communication and Marketing Influence on Decision-Making and Choice of University Student Representatives: A Student’s Perspective. Romanian Journal of Communication and Public Relations. 21(2),7-21 |
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Maziriri, E.T., Chuchu, T., & Madinga, N.W., (2019). Antecedents of psychological well-being among workers within SMEs in the Gauteng Province, South Africa. SA Journal of Industrial Psychology, 45(0), 1-13 |
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Maziriri, E.T., Chuchu, T., & Madinga, W. (2019). Key Drivers that Influence Store Choice in the Contemporary Gauteng Apparel Retail Market. Journal of Contemporary Management 16(2), 201-233 |
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Morar. A., Venter, M., & Chuchu T. (2015) Marketing Factors Influencing the Voting Intention of University Students in Johannesburg. Journal of Economics and Behavioural Studies, 7(6), 81-93 |
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Venter de Villiers, M., Chinomona, R., & Chuchu, T. (2018). The influence of store environment on brand attitude, brand experience and purchase intention. South African Journal of Business Management, 49(1), 1-8 |
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Nkomo, K., Mototo, L., & Chuchu, T. (2017). The effect of advertising on brand attitudes and perceived brand value: the case of South African township youth luxury brand choices. African Journal of Hospitality, Tourism and Leisure, 6(1), 1-14 |
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Matipedza, T., Sampa, M., Ndoro, T., & Chuchu, T. (2019). Attributes Influencing Financial Institutions Selection by African Youth Tourists. African Journal of Hospitality, Tourism and Leisure, 8(2), 1-9 |
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Kabungaidze, T., Sibanda, M. M., Ndoro, T., & Chuchu, T. (2019). The Influence of Satisfaction on Job Outcomes among Foreign and local Academic Staff at a Selected International University. African Journal of Hospitality, Tourism and Leisure, 8 (2), 1-13 |
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Zimuto, C., Sandada, M., Chuchu, T., & Ndoro, T. (2018). The Impact of Environmental Turbulence on Product Innovation in Small to Medium Enterprises in Harare, Zimbabwe. Journal of Economics and Behavioral Studies, 10, (6A), 56-63 |
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Chuchu, T., Letseli., S & Gujral, M. (2016) Analysing the Effectiveness of using a Mobile Application as an Educational Tool for Students at the University of the Witwatersrand, Johannesburg. International Business Conference Port Elizabeth, South Africa" "10th International Business Conference Proceedings ISBN 978-0-620-71113-5: pp 19 – 32 |
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Chuchu, T., Chinomona R., & Pamacheche. (2016). Factors that Influence the Purchase of Counterfeit Products by Students: A Case of South Africa. International Conference on Ethics of Business, Economics, and Social Science, “Ethics of Business, Economics, and Social Science to Deal with Global Risk”. |
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Uta, L., Chiliya, N., Chinomona R., & Chuchu T. (2016). An exploratory study on factors that influence the adoption of self-service fuel stations in Johannesburg: Motorists’ Perspective Proceedings of the 28th Annual Conference of the Southern African Institute of Management Scientists ISBN: 978-0-620-71797-7 |
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Chuchu, T. (2013). A Study on the Perceptions of Mobile TV as A Marketing tool In South Africa, 1-94. (Honours Dissertation). University of the Witwatersrand |
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Sefora, I., & Chuchu, T. (2017). Factors That Influence Young Consumer’s Acceptance Of Electronic Cars In South Africa, 1-109 (Masters Dissertation). University of the Witwatersrand |
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Chuchu, T. (2015). Student Perceptions of the Predictors of Customer Purchase Intention of Counterfeit Products, 1-102 (Masters Dissertation). University of the Witwatersrand |
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Chuchu, T. (2017). Destination Marketing: A Study into International Airport Service Experience, Destination Image and Intention to Revisit South Africa. 1-323 (Doctoral Dissertation). University of the Witwatersrand |
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Chuchu, T., Uta, L., Brand, C., & Urwin., B. (2013). Gautrain Brand Book. University of the Witwatersrand. 1-22 |
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Chuchu, T., Uta, L., Brand, C., & Urwin., B. (2013). Marketing Campaign Gautrain Steam. University of the Witwatersrand. 1-27 |
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Qomfo, S., Chiliya, N., Chuchu, T., Maziriri, E. T., & Ndoro, T. (2019). Perceptions of the effectiveness of Twitter as a crowdfunding communication tool for raising university fees. Communitas, 24, 1-17 |
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Gumpo, C.I.V., Chuchu, T., Maziriri, E.T. & Madinga, N.W., 2020, ‘Examining the usage of Instagram as a source of information for young consumers when determining tourist destinations’, South African Journal of Information Management 22(1), 1-11. https://doi.org/10.4102/sajim. |
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Minnaar, P., Mototo, L., & Chuchu, T. (2020). An Analysis of the Intention of Consumers to Adopt Branded Mobile Applications in South Africa. International Journal of Interactive Mobile Technologies, 14(4), 138-151 |
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Maziriri, E.T., Gapa, P., & Chuchu, T. (2020). Student Perceptions Towards the use of YouTube as An Educational Tool for Learning and Tutorials. International Journal of Instruction.13(2): 119-138 |
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Videira N., Chuchu, T., & Maziriri, E.T. (2019). Factors That Affect Destination Brand Equity: The Case of Soweto as a Local Tourist Destination through a Generation Y Perspective, 1-190. (Masters Dissertation). University of the Witwatersrand |
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Koenaite, M.I., & Chuchu, T. (2016). The impact of Digital Banking & Digital Customer Service on the usage and adoption of banking products and services in South Africa, using the Technology Acceptance Model, 1-62. (Honours Dissertation). University of the Witwatersrand |
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Sehahabane, P., Chuchu, T., Maziriri, E.T. (2018). Factors that Influence the Intention to Recommend Johannesburg as a Tourist Destination: An International Student’s Perspective, 1-108. (Masters Dissertation). University of the Witwatersrand |
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Chuchu, T.(2020). The Impact of Airport Experience on International Tourists’ Revisit Intention: A South African Case. Geojournal of Tourism and Geosites, 29(2), 414–427. https://doi.org/10.30892/gtg.29203-478 |
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Sefora, I., & Chuchu, T. (2015). The effectiveness of cost transparency on luxury clothing brands in Johannesburg, 1-103. (Honours Dissertation). University of the Witwatersrand |
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Chuchu, T., Maziriri, E.T., & Mototo, L. (2020). A Review of the Impact of Consumerism, Recycling and Pollution: Evidence |
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Gwinji, W.A., Chiliya, N., Chuchu, T., & Ndoro, T. (2020), An Application of Internal Marketing for Sustainable Competitive Advantage in Johannesburg Construction Firms. African Journal of Economic and Business Research, 15 (1), 183 – 200 |
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Mashao, M.P., Maziriri, E.T., & Chuchu, T. (2020). Multisensory Dimensions Effect on Affective Attitudes, Restaurant Attachment and Positive Word of Mouth in Quick-Service Restaurants. Acta Universitatis Danubius. Œconomica. 16(2), 176-200 |
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Letseli, S., & Chuchu, T. (2015). Analysing the Effectiveness of Using A Mobile Application as An Educational Tool for Students at the University of the Witwatersrand, Johannesburg, 1-78. (Honours Dissertation). University of the Witwatersrand |
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Madinga, N.W., Maziriri, E.T., Dondolo, B.H., Chuchu, T. (2020). Modelling fashion clothing involvement among gay consumers in South Africa. Cogent Social Sciences, 6(1), 1-27 |
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Maramura, T.C., Maziriri, E.T., Chuchu, T., Mago, D., Mazivisa, R. (2020). Renewable Energy Access Challenge At Household Level for The Poor In Rural Zimbabwe: Is Biogas Energy A Remedy? International Journal of Energy Economics and Policy. 10(4), 282-292 |
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Govender, K., Chiliya, N., Chuchu, T., Maziriri, E., Ndoro, T. (2020) Religious Tourism: An Analysis of Antecedents of the Intention to Participate In Religious Festivals. Enlightened Tourism: A Path Making Journal. 10(1), 111-135 |
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Nascimento Cunha, M., Chuchu, T., & Maziriri, E.T. (2020). Threats, Challenges, And Opportunities for Open Universities and Massive Online Open Courses in The Digital Revolution. International Journal of Emerging Technologies in Learning. 15(12), 191-204 |
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Mutodi, K., Maziriri, E.T., & Chuchu, T. (2020). The Response of Zimbabwe Tobacco Exports to Real Exchange Rates Volatility: 1980-2019. Journal of Agriculture and Rural Development. 2(56). 201–219 |
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Venter de Villiers, M., Chuchu, T., & Chavarika, G.V. (2020). An Investigation on Mobile Banking and Co-creation Services Adoption Intention in South Africa. International Journal of Interactive Mobile Technologies. 14(11). 137-152 |
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Letshaba, R.K., Maziriri, E.T., Ndoro, T., & Chuchu, T. (2020). Structural differentiation and organisational learning capability as predictors of corperate venturing and business growth among SMEs in South Africa. International Journal of Business and Society. 21 (2), 717-736 |
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Madinga, N.W., Maziriri, E.T., Mototo, L., & Chuchu, T. (2020). Political campaigns in South Africa: Does celebrity endorsement influence the intention to vote? Journal of Public Affairs. 20(3), 1-11 |
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Maziriri, E.T., Rukuni, T.F., Chuchu, T. (2020). From selected multi-sensory dimensions to positive word of mouth: Data on what really drives generation Z consumers to be attached to quick service restaurants in Bloemfontein, South Africa? Data in Brief. 32(October). 1-8 https://doi.org/10.1016/j.dib.2020.106279 |
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Rukuni, T.F., Maziriri, E.T., & Chuchu, T. (2020). Data on occupational health and safety strategies influencing the reduction of corona-virus in South Africa. Data in Brief. 32 (October), 1-7. https://doi.org/10.1016/j.dib.2020.106300 |
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Mudanganyi, M., Maziriri, E.T., Chuchu, T. & Ndoro, T. (2020). Brand Orientation as a Predictor of Customer Orientation, Brand Uniqueness and Competitor Orientation: Evidence from retail SME managers in South Africa. African Journal of Development Studies.10(3), 303-318 |
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Govender, K., Chuchu, T., Maziriri, E.T., Nascimento Cunha, M. (2020). An Analysis of Local Tourists’ Perceptions towards Attraction Sites in Cape Town, South Africa. e-Review of Tourism Research. 18(1), 1-21 |
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Kekana, R., Venter de Villiers, M., van den Berg, A., & Chuchu, T. (2020). An Empirical Investigation into Millennials and their Buying Behaviour within Pop-Up Retail Stores. Acta Universitatis Danubius. Œconomica. 16 (6), 250-273 |
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Mashwama, V.C., Chuchu, T., & Maziriri, E.T. (2020). Fictional Spokes-Characters in Brand Advertisements and Communication: A Consumer’s Perspective. Communitas. 25 (1), 1-16 |
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Chuchu, T., Chiliya, N., & Chinomona, R. (2018). The impact of servicescape and traveller perceived value on affective destination image: an airport retail services case. The Retail and Marketing Review, 14(1), 45-57 |
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Chuchu, T. (2020). The Link between Energy Economics, Consumer behaviour and Tourism. A Literature Review. Journal of Environmental Management and Tourism. 8 (48), 1915-1923 |